Marketing posts for social media

In these texts, we mainly focused on developing and drafting texts aimed at marketing the Bluenet project. Our main goal was to draft short pieces that would be published on social networks consistently and continuously.

As part of Reut’s and my joint work process on the posts, our thought process was different than usual. That’s why I preferred to focus on writing that, although it is not ‘dry’ writing, and closely adheres to the dry syntax rules of the Hebrew language, but requires a different creative thinking.

Accordingly, Reut and I debated every word and letter and thought about how to write posts that would convey the marketing messages in the best way. Together we agreed on a uniform structure in terms of the order of the paragraphs, their length, the words, and the semantic fields most suitable for writing that is marketing in nature.

After we decided on a uniform and continuous structure of paragraphs, we discussed and agreed on their length, on the choice of words that best suited the style of marketing writing.

Also, we emphasized semantics and refined the messages we wanted to convey. Lastly, I finalized the dry technical details of the linguistic editing: proofreading, adherence to the rules of full spelling, punctuation, syntax, etc.